Women in Wood Expands Across North America
West Fraser is marking International Women’s Day by highlighting the continued growth of its Women in Wood initiative, including its recent expansion into the U.S., following several successful years in Canada.
“This year’s International Women’s Day theme — Give to Gain — highlights how small acts of support can create meaningful change,” said Brooke Backlund, General Manager Organizational Effectiveness and co lead of the West Fraser Women’s Network. “When we support one another by sharing experiences and resources, we all help colleagues grow while building a more vibrant workplace and stronger, more competitive company.”
Building on that momentum, West Fraser recently hosted its first Women in Wood virtual summit on February 27, bringing together employees from across North America.
As this initiative expands, we also hosted West Fraser’s first Women in Wood virtual summit.
More than 300 employees across North America joined the virtual event, featuring discussions on building networks, communicating with confidence and the role of allies in fostering inclusive environments.
Tracey C., Woods Manager, North Central Woodlands, and founder of Women in Wood at West Fraser
Putting Give to Gain into action
Congratulations to all participants in this inaugural West Fraser event, which brought together employees from across North America for meaningful discussion.
Hosted by Tracey C.; Brooke Backlund; Ruth S., Senior U.S. HR Manager; and Michelle D., Production Manager, Nacogdoches, Texas, the session included three panels:
- Building the pipeline (your internal network): Topics included challenges experienced by women in traditionally male-dominated environments and the importance of building a network.
- Authentic and effective communication: How to build authentic and confident communication as part of your leadership style, including ways emerging leaders can build confidence.
- Leadership and company culture: An allyship panel featuring North American men, exploring how women shape culture, why it matters and what defines an inclusive work environment.
Charting our path forward
The summit wrapped with a forward-looking question: What do we want our company to look like five years from now? Participants reflected on the actions we can take today to move toward that future — and how each of us can help make it real.
Armour General Manager Josh Crawford noted that meaningful cultural change isn’t instantaneous, but steady progress is underway. “Changing culture takes time, and we are making progress so every employee knows they can contribute to the company’s success and reach their potential.” He added that this work is about inspiring people to imagine what’s possible when everyone feels valued and supported.
Moderator Michelle D. emphasized that cultural advancement also requires intentional action from individuals — making space for one another and advocating for a seat at the table so diverse voices are heard.
This call to action highlights the role each of us plays in shaping a more inclusive and vibrant workplace — one where leadership, opportunity and support are accessible at every level of the organization, and where future generations can help co-create a stronger, more equitable industry.
