Three workers in safety gear, including helmets and vests, walk near stacked lumber at an outdoor worksite.

Our Values

Values Driving Performance

From our humble roots to today, our values have always served as a compass for our business. We continue to build our legacy of operational excellence, responsibility and solid financial performance, driven by our commitment to care for people, communities and forests.

A Values-Driven Culture

Our culture and values have been key to our success. As a foundation built by those who came before us, they continue to attract great and talented people to West Fraser’s growing operations.

Two workers in safety gear standing indoors; one holds a red lockbox labeled "BROS SAW LOCKBOX.

Safety

Safety is a core value and a business priority. All accidents are preventable.
Two workers in safety gear, one in an orange helmet and the other in a yellow helmet, measure a piece of wood in an industrial setting.

Integrity

We are honest, ethical and fair, and demonstrate good character and strong moral principles.
A worker in a yellow hard hat operates control panels and monitors multiple screens in a factory control room.

Frugality

We spend where and when it makes good sense to do so.
A freight train carrying lumber travels alongside a river with dense forests and snow-capped mountains in the background.

Competitiveness

We want to be number one, and strive to be there in all we do.
A group of people stand on an indoor curling rink, many with their arms raised, smiling at the camera.

Fun

We have fun, build relationships and are productive working together.
Four people sit at a table reviewing documents, with two people in the background browsing files. Office setting with cubicles and overhead lighting.

Teamwork

We work together to accomplish a common goal.
Volunteers work together to unload and distribute boxes of supplies from a truck parked on a street. Some volunteers form a line to pass the boxes down efficiently. Trees are visible in the background.

Humility

We are all in this together. No one person is more important than the team.
Two workers wearing orange helmets and safety vests converse near a forklift in a warehouse with stacks of plywood in the background.

Trust

We build a foundation of trust through transparent, respectful and fair actions.
Delivering On Our Business Goals
Excellence in performance and people
Leadership in our field
Challenge and satisfaction
Responsibility in communities in which we work
Profitability
Growth
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Four people wearing safety gear and helmets walk through a grassy area with tall trees in the background.
We Are West Fraser

West Fraser is one of the world's largest producers of wood products. We employ thousands at approximately 50 locations in Canada, the U.S., the U.K. and Europe. For nearly seven decades, the values instilled by our founders have driven West Fraser's growth and success.

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A worker in a hard hat and safety vest stands in an industrial facility, holding a flashlight. The background includes metal railings and machinery, indicating a factory or warehouse environment.
Safety is Our Top Priority

We believe every accident is preventable. Our approach is one of continuous improvement and we are proud to be recognized as an award-winning industry leader in managing safety programs, compliance and performance. 

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