We respect the same core beliefs that were central to our Company when it was founded in 1955: count all your cents, treat people fairly, laugh out loud and work harder than anyone else in the business to be the best. Our company culture is grounded in a clear set of values: safety, integrity, humility, teamwork, frugality, innovation, competitiveness, and respect for each other. These values underpin how we work with each other, every day. We uphold our values by living by them. It is up to each and every one of us to maintain a respectful workplace, a safe work environment, and to be aware of and appreciate each employee’s contribution to making West Fraser a successful company.
Promoting from within is a core value we take seriously at every level of the organization. 95% of our management and senior management team are drawn from internal promotions. We believe highly engaged employees are a critical part of how we achieve performance excellence, growth and fiscal strength. Our company culture aims to foster a working environment where every person and position is valued and every person is challenged and can contribute to our shared success.
One of our recruitment objectives is to hire a diverse workforce, including improving the workforce participation of Indigenous Peoples, women and visible minorities in our operations. As demographic change shifts a significant portion of our long-serving workforce towards retirement, we are working to attract talented people to consider a career in the forest industry. Our recruitment program supports our efforts to challenge old perceptions of the forest industry and to assist diverse candidates to become aware of the wide range of challenge and growth opportunities afforded by a career in one of our facilities.
Underpinning our recruitment effort, we have been recognized as a top employer multiple times, as one of Canada's Ten Most Admired Corporate Cultures (twice, in 2014 and 2017), one of Canada’s Top 100 Employers multiple times, including Top Employer of Young People and Best Employer for Recent Graduates in 2016 and in 2017. These awards are important to our recruiting efforts to demonstrate the long-term career opportunities and the working environment we offer as an employer.